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About Us

Enabling Possibilities

Accelerating smartphone adoption across Africa

Izzy Lipa, a buy now pay later Fintech focused on smartphone financing and Adoption in rural Africa.

While over 50m smartphones are shipped into Africa yearly, the adoption rate is still at 46% of the population according to world bank reports. This slow adoption is largely due to the limited purchase power with an average African earning $5.50 per day. In addition Most Africans are unbanked or under-banked denying them credit from Financial institutions.

Izzy Lipa simplifies smartphone purchase by offering financing via pay as you go model. Our vision is to grow into a full stack Neo-bank financing all household appliances.

Our Team

We have experienced and dedicated team.

JM Gathoni- Founder & C.E.O

  • Project Lead & Operations
  • Serial Entrepreneur
  • Sales and distribution Strategist
  • Over ten years experience in Finance
  • Over six years experience in BNPL
  • Over Ten years experience in sales and Distribution

Edward Kariuki - Board Chairman

  • Architect and Real Estate Developer
  • Co-founder Delta Homes
  • Over $12 million of property constructed and delivered
  • Over ten years experience in Management and Scale
  • Serial Entrepreneur and investor

Fazley Shabab - Growth and scale Advisory

  • Senior Associate :Investment and advisory–Accelerator Centre Toronto Canada.
  • Business growth strategist
  • Angel Investor
  • Venture builder
  • Start up builder



Derrick Gakuu - CTO

  • Product Manager & Technical
  • Serial Entrepreneur
  • Co-founder Ifarm 360
  • Co-founder Haba Pay
  • Over ten year experience in Technology and Finance
  • Technology enthusiast passionate about emerging markets

Kristina Alexandra - Growth and Scale advisory

  • Business Strategist and Consultant-Newyork USA.
  • Entrepreneur amplifier
  • Sales force Marketing Champion
  • Serial Entrepreneur
  • Innovator and business builder
  • Growth scale and sustainabilty strategist

Badrul Chowdhury- Technology and innovation Advisory

  • Software Engineer- Apple Sanfransisco US
  • Former Software Engineer at Microsoft
  • Big data analyst
  • Start up enthusiast
  • AI and IOT enthusiast